Lyme Disease Clinic
Brand Strategy / Brand Identity / Brand Stewarship / Website Design
Brand Strategy / Brand Identity / Brand Stewarship / Website Design
Bringing purpose, clarity and consistency to a fragmented specialist healthcare service.
Lyme Disease Clinic is a provider of specialist, tailored treatment for sufferers of lyme disease and other tick-borne diseases. Over time, the brand had become fragmented with an inconsistent identity and lack of clarity around its real purpose. This resulted in an inconsistent patient experience, particularly for those seeking help at a point of crisis.
Bringing purpose, clarity and consistency to a fragmented specialist healthcare service.
Lyme Disease Clinic is a provider of specialist, tailored treatment for sufferers of lyme disease and other tick-borne diseases. Over time, the brand had become fragmented with an inconsistent identity and lack of clarity around its real purpose. This resulted in an inconsistent patient experience, particularly for those seeking help at a point of crisis.
Bringing purpose, clarity and consistency to a fragmented specialist healthcare service.
Lyme Disease Clinic is a provider of specialist, tailored treatment for sufferers of lyme disease and other tick-borne diseases. Over time, the brand had become fragmented with an inconsistent identity and lack of clarity around its real purpose. This resulted in an inconsistent patient experience, particularly for those seeking help at a point of crisis.
Research and insight
Reearch conducted alongside a marketing partner allowed us to uncover the clinic's real value and bring clarity to its purpose. Through more accurate diagnostics supported by bespoke, holistic live-in treatments, the clinic offered a unique approach to those who had often been misdiagnosed or overlooked by traditional healthcare systems.
Research and insight
Reearch conducted alongside a marketing partner allowed us to uncover the clinic's real value and bring clarity to its purpose. Through more accurate diagnostics supported by bespoke, holistic live-in treatments, the clinic offered a unique approach to those who had often been misdiagnosed or overlooked by traditional healthcare systems.
Research and insight
Reearch conducted alongside a marketing partner allowed us to uncover the clinic's real value and bring clarity to its purpose. Through more accurate diagnostics supported by bespoke, holistic live-in treatments, the clinic offered a unique approach to those who had often been misdiagnosed or overlooked by traditional healthcare systems.
Strategy and expression
The clinic's uniqes approach to testing and treatment provided genuine hope to those who had long lost it. This insight led to the concept of 'The Beginning of Better', which became the foundation for a more positive, empathetic and forward-focused brand. Acknowledging patients' experiences while looking towards the future, this thinking informed a cohesive identity and communication system designed to bring clarity, consistency and optimism to the patient experience.
Strategy and expression
The clinic's uniqes approach to testing and treatment provided genuine hope to those who had long lost it. This insight led to the concept of 'The Beginning of Better', which became the foundation for a more positive, empathetic and forward-focused brand. Acknowledging patients' experiences while looking towards the future, this thinking informed a cohesive identity and communication system designed to bring clarity, consistency and optimism to the patient experience.
Strategy and expression
The clinic's uniqes approach to testing and treatment provided genuine hope to those who had long lost it. This insight led to the concept of 'The Beginning of Better', which became the foundation for a more positive, empathetic and forward-focused brand. Acknowledging patients' experiences while looking towards the future, this thinking informed a cohesive identity and communication system designed to bring clarity, consistency and optimism to the patient experience.
