MakeWell
Brand Strategy / Brand Identity / Website design / Copy-writing
Brand Strategy / Brand Identity / Website design / Copy-writing
Repositioning a specialist medical supplement brand to a lifestyle choice for everyday health.
MakeWell creates science-led supplements from natural ingredients, originally developed to support chronic and tick-borne diseases. The ambition was to move beyond this specialist positioning and become a considered lifestyle choice for people wanting to take greater control of their health and get more from every day. In a saturated category, MakeWell lacked the presence to reflect the quality of its products. The challenge was to shift perceptions from mid-market to premium, while creating a more distinctive and relevant role in people’s lives.
Repositioning a specialist medical supplement brand to a lifestyle choice for everyday health.
MakeWell creates science-led supplements from natural ingredients, originally developed to support chronic and tick-borne diseases. The ambition was to move beyond this specialist positioning and become a considered lifestyle choice for people wanting to take greater control of their health and get more from every day. In a saturated category, MakeWell lacked the presence to reflect the quality of its products. The challenge was to shift perceptions from mid-market to premium, while creating a more distinctive and relevant role in people’s lives.
Repositioning a specialist medical supplement brand to a lifestyle choice for everyday health.
MakeWell creates science-led supplements from natural ingredients, originally developed to support chronic and tick-borne diseases. The ambition was to move beyond this specialist positioning and become a considered lifestyle choice for people wanting to take greater control of their health and get more from every day. In a saturated category, MakeWell lacked the presence to reflect the quality of its products. The challenge was to shift perceptions from mid-market to premium, while creating a more distinctive and relevant role in people’s lives.
Research and insight
Through stakeholder workshops, customer interviews and competitor research, we explored what differentiated MakeWell and where the brand could grow. A complex strategy was distilled into one defining insight: MakeWell brings together nature and science, using natural ingredients developed through scientific research to support the body and its natural processes.
Research and insight
Through stakeholder workshops, customer interviews and competitor research, we explored what differentiated MakeWell and where the brand could grow. A complex strategy was distilled into one defining insight: MakeWell brings together nature and science, using natural ingredients developed through scientific research to support the body and its natural processes.
Research and insight
Through stakeholder workshops, customer interviews and competitor research, we explored what differentiated MakeWell and where the brand could grow. A complex strategy was distilled into one defining insight: MakeWell brings together nature and science, using natural ingredients developed through scientific research to support the body and its natural processes.
Strategy and expression
This insight shaped a broader brand purpose, The Making of You, shifting the focus from managing illness towards prevention, progress and possibility. It united customers, practitioners and staff around a shared ambition: helping people make more of themselves. From this came It’s in Our Nature, a simple expression connecting natural ingredients and scientific expertise with how MakeWell supports its customers, people and partners. Together, they defined why the brand exists and how it delivers on its promise.
Strategy and expression
This insight shaped a broader brand purpose, The Making of You, shifting the focus from managing illness towards prevention, progress and possibility. It united customers, practitioners and staff around a shared ambition: helping people make more of themselves. From this came It’s in Our Nature, a simple expression connecting natural ingredients and scientific expertise with how MakeWell supports its customers, people and partners. Together, they defined why the brand exists and how it delivers on its promise.
Strategy and expression
This insight shaped a broader brand purpose, The Making of You, shifting the focus from managing illness towards prevention, progress and possibility. It united customers, practitioners and staff around a shared ambition: helping people make more of themselves. From this came It’s in Our Nature, a simple expression connecting natural ingredients and scientific expertise with how MakeWell supports its customers, people and partners. Together, they defined why the brand exists and how it delivers on its promise.
