Red Kangaroo
Brand Identity / Launch campaign / Environmental design
Brand Identity / Launch campaign / Environmental design
Creating an identity and launch campaign to capture the energy of a new trampoline park.
Red Kangaroo is an East Midlands trampoline park built around active entertainment and the simple pleasure of having fun. Responsible for creating the brand identity and launch campaign, I established a personality that could capture the physical experience of the park.
Creating an identity and launch campaign to capture the energy of a new trampoline park.
Red Kangaroo is an East Midlands trampoline park built around active entertainment and the simple pleasure of having fun. Responsible for creating the brand identity and launch campaign, I established a personality that could capture the physical experience of the park.
Creating an identity and launch campaign to capture the energy of a new trampoline park.
Red Kangaroo is an East Midlands trampoline park built around active entertainment and the simple pleasure of having fun. Responsible for creating the brand identity and launch campaign, I established a personality that could capture the physical experience of the park.
Research and insight
The concept centred on the thrill of trampolining, evoking the movement, freedom, energy and the instinctive enjoyment of letting go. The opportunity was to create a brand that felt as energetic as the experience itself, while connecting naturally to the Red Kangaroo name.
Research and insight
The concept centred on the thrill of trampolining, evoking the movement, freedom, energy and the instinctive enjoyment of letting go. The opportunity was to create a brand that felt as energetic as the experience itself, while connecting naturally to the Red Kangaroo name.
Research and insight
The concept centred on the thrill of trampolining, evoking the movement, freedom, energy and the instinctive enjoyment of letting go. The opportunity was to create a brand that felt as energetic as the experience itself, while connecting naturally to the Red Kangaroo name.
Strategy and expression
The brand position hooked on the concept of ‘Born to Bounce’, a simple idea celebrating our instinct to move, play and have fun and connecting to the company name. It gave Red Kangaroo a distinctive attitude and provided a clear platform for both the identity and launch campaign.
Strategy and expression
The brand position hooked on the concept of ‘Born to Bounce’, a simple idea celebrating our instinct to move, play and have fun and connecting to the company name. It gave Red Kangaroo a distinctive attitude and provided a clear platform for both the identity and launch campaign.
Strategy and expression
The brand position hooked on the concept of ‘Born to Bounce’, a simple idea celebrating our instinct to move, play and have fun and connecting to the company name. It gave Red Kangaroo a distinctive attitude and provided a clear platform for both the identity and launch campaign.
