Soar
Campaign Identity / Art Direction / Campaign rollout
Campaign Identity / Art Direction / Campaign rollout
A graduation identity capturing the collective movement and experience of the student journey.
The Shillintgon Graphic Design course is an immersive and thorough learning experience. Each graduation year requires a unique identity that not only celebrates the students' achievements but also captures their shared learning experience.
A graduation identity capturing the collective movement and experience of the student journey.
The Shillintgon Graphic Design course is an immersive and thorough learning experience. Each graduation year requires a unique identity that not only celebrates the students' achievements but also captures their shared learning experience.
A graduation identity capturing the collective movement and experience of the student journey.
The Shillintgon Graphic Design course is an immersive and thorough learning experience. Each graduation year requires a unique identity that not only celebrates the students' achievements but also captures their shared learning experience.
Research and insight
Throughout their education, students embark on a shared, collective journey, forming bonds that last beyond the duration of the course. Together they experience the ebbs and flows of emotion, moving from the stress of intensive workloads through to moments of exhiliration and creative freedom.
Research and insight
Throughout their education, students embark on a shared, collective journey, forming bonds that last beyond the duration of the course. Together they experience the ebbs and flows of emotion, moving from the stress of intensive workloads through to moments of exhiliration and creative freedom.
Research and insight
Throughout their education, students embark on a shared, collective journey, forming bonds that last beyond the duration of the course. Together they experience the ebbs and flows of emotion, moving from the stress of intensive workloads through to moments of exhiliration and creative freedom.
Strategy and expression
Starling murmurations became the perfect metaphor to articulate this collective experience. Taking inspiration from this visual world allowed for a unique identity through abstract shapes, colour and graphics, strengthened by the positive, emotive language of ‘Soar’. Together, these elements created a fluid identity that captured both the student journey and the collective movement of starling murmurations.
Strategy and expression
Starling murmurations became the perfect metaphor to articulate this collective experience. Taking inspiration from this visual world allowed for a unique identity through abstract shapes, colour and graphics, strengthened by the positive, emotive language of ‘Soar’. Together, these elements created a fluid identity that captured both the student journey and the collective movement of starling murmurations.
Strategy and expression
Starling murmurations became the perfect metaphor to articulate this collective experience. Taking inspiration from this visual world allowed for a unique identity through abstract shapes, colour and graphics, strengthened by the positive, emotive language of ‘Soar’. Together, these elements created a fluid identity that captured both the student journey and the collective movement of starling murmurations.
